For its October 1993 issue, The Face captured the pulse of a world in flux. Art was breaking free from traditional galleries, confronting people directly in unexpected places—shops, restaurants, pubs, cinema billboards, and even peep shows. Patsy Kensit was being hailed as the "next big thing," while William Gibson, the mind behind cyberspace, virtual reality, and hackers with attitude, expressed regret over some of his creations.

Meanwhile, a small group of British farmers discovered that the cannabis plant offered more than just a high—it could be used to produce food, clothing, fuel, paper, and medicine. At the same time, Dries van Noten was rising to prominence. The future? Wide open!