The customer is not a moron, she’s your wife! SWIMMING POOL presents: Ogilvy On Advertising (1983).

Who’s David Ogilvy you might ask? A very great man whom we love and respect a lot. In 1962, Time magazine called him the most sought-after wizard in today’s industry. Popularly referred to as the father of advertising, does that ring a bell yet?

From selling cooking stoves door-to-door in rural Schotland to writing a book that defined an entire profession, Ogivly was our modern day oracle.

Through his practice, he showed us that successful advertising for any product is based on information about its consumer.

In 1955, he coined the phrase “The customer is not a moron, she’s your wife”, believing that advertisers should always respect the intelligence of the customer.

What sets him apart from all the other Don Drapers? Well, in addition to all his tips and tricks, he taught us that good advice should always be…. shared.

Not too shabby for a guy that only started his career at the age of 38 - right? That’s David Ogilvy for you friends, get acquainted!