With ’Happy Victims’, Kyoichi Tsuzuki offers an intriguing exploration of brand obsession through the lens of contemporary Japanese culture, as he documents the lives of individuals whose homes are transformed into showcases of their high-fashion passions.

This publication serves as a compelling microcosm of human desire and confusion, revealing how these brand affiliations become intertwined with personal identity—illustrating how material passions shape and define personal spaces.

For the unsatisfied, the material-obsessed and fashion nerds!